Our Story | Koble
Our Story2019-05-09T10:33:45+00:00

Our Story


KOBLE is a registered brand in smart home furniture and lighting. A division of the Justwise Group (Est 1985) our team operates out of our office and showroom in Saffron Walden near Cambridge. We are a diverse company with a vision for combining great furniture and lighting designs with smart functionality.
In 2018 we commenced a collaborative relationship with our Swedish partners Mooni International. With our experience in product design and manufacturing, The collaboration with Mooni assisted the integration of smart tech in the creation of the Koble branded product range.

Our Mission

We want to add functionality to beautifully designed Scandi furniture and lighting for the home.


KOBLE …. Translates to ‘Connected’ in Norwegian ……. Step into our space

KOBLE products are designed to make life a little more exciting. We have set out on a mission to design products that are Scandinavian, Minimalistic in design and smart in function.

KOBLE is part of the Justwise Group, with over 35 years’ experience in developing furniture and lighting products for some of the UK and Europe’s largest retailers.

Our inspiration for KOBLE started when our design team were working on a unique project collaborating with some Scandinavian designers for a bespoke project for a Nordic retailer. This sparked a dream amongst our team to create a range of Scandi products for the home that are simple and on trend in their design, with some smart functions to make everyday life a little more exciting.

KOBLE is the home of Mooni UK. The successful expanding Swedish design company. We have a partnership with our Swedish colleagues who share our values and offer Simple unique smart Scandinavian designed products. We are extremely excited to exclusively offer the UK market this new up and coming brand.

At KOBLE we aim to manufacture products at affordable prices. With that in mind we also have a strong belief in the importance of sourcing products from reputable manufacturers who share our same values in ensuring fair trade and production of high quality, but more importantly safe products. This often comes at a cost. KOBLE understand in the modern world of trading that many brands are in a race to the bottom trying to be the cheapest on price to secure a sale. We believe quality comes at a price and to offer products that do exactly as they say, does often come at an additional cost.

Want to join us? Find out how to become a Koble Distribution Partner.