April 22, 2025
Designed with purpose: the story behind Koble and Justwise
When you bring a Koble product into your home, you're not just adding a beautifully designed piece of furniture - you’re tapping into decades of experience, innovation, and a culture built on quality and care.
Koble is part of the Justwise Group, a family-run business with over 40 years of experience in delivering trusted, high-quality products across the UK and beyond.
While Justwise has built its reputation supplying some of the biggest names in retail, Koble is their modern answer to the connected lifestyle. A brand born from a desire to blend great design with practical technology - making everyday living smarter, more stylish, and more seamless.
At Koble, we don’t believe in adding tech for the sake of it. Every wireless charging pad, Bluetooth speaker, and height-adjustable feature is there to enhance your life - not complicate it.
We obsess over the details. From powder-coated finishes to sustainably sourced materials, we build products that look good, work hard, and stand the test of time. Whether it’s our bestselling height adjustable desks or our ambient smart lighting, form and function always go hand in hand.
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We’re not just another faceless furniture brand. Our team is proudly UK-based, and our customer service reflects the same ethos that runs through every Koble product: helpful, reliable, and genuinely human.
Got a question about assembly? Need help choosing the right desk for your space? Want to talk to someone who gets it? We’ve got you. No chatbots in sight.
From the busy home office to the peaceful bedroom retreat, Koble products are designed to make your life easier. Our smart desks are a perfect example of this:
Whether you’re working from home, gaming through the night, or just want a space that works as hard as you do, Koble helps you create the perfect setup.
With Justwise’s industry heritage and Koble’s focus on future-forward design, we’ve created a brand that blends the best of both worlds. Reliable infrastructure, honest values, and bold, modern innovation.
We’re not chasing trends - we’re building the future of connected home living. And we’re proud to do it right here in the UK.
